Team live briefs

Objective

Working in a team of 2 or 3 create an animation for an external company/client that will communicate their message to their clients in the most effective way possible.

We met with a few different clients as a whole group, and they gave short presentations on the type of animation they wanted.

Bowel Preparation Video (Colonoscopy)

Dr Tom Archer

You have to drink a thing called a prep, which is not very pleasant. It is important because the doctors need to be able to see whats going on clearly in your colon, and if you don’t take the prep properly they cant do their job – meaning its a waste of everyone’s time and money and it must be rescheduled – which is not very efficient.

Tom mentioned to us that about 10% of patients have a poor prep, which leads to them needing to do the procedure again, and the patient has to eventually take the prep properly!

Dr Tom Archer said he wants an animation around 2 minutes long. He mentioned a tag line like “good prep – better view” would be ideal, and it is meant to be accessible to all ages and backgrounds, as it will accompany the written information patients receive.

The do’s and dont’s of driving in front of emergency vehicles.

David Cromwell – Transport Psychologist

Objective – Create an animation that teaches peoples the correct, safe way to respond to emergency vehicles when driving in the UK.

Peoples often respond to emergency vehicles with panic! Not knowing how to react and sometimes driving dangerously because of it. E.g Going through a red light to make room for the emergency vehicle, or mounting the curb – both are illegal and potentially really dangerous. You should learn this information when you are learning to drive, but during David;s research he found people doing the wrong thing time and time again.

Blue Light Aware is a short video, produced on behalf of the emergency services. Their crews rely on the help of other road users when they’re on a ‘blue light’ journey. (http://www.bluelightaware.org.uk/)

The laws still apply even when emergency vehicles are present. Unless you are directed to do so by a uniformed police offer, you will be breaking the law and could be fined if you move into a bus lane or go through a red light to make way for an emergency vehicle. [1]

[1] http://www.nolanschoolofmotoring.co.uk/driving-lesson-resources/how-to-respond-to-emergency-vehicles-when-driving/

This is not unusual, a blue light run and there are plenty of examples of what not to do.

BYG Systems e-learning

Chris Coleman and Matt Stevenson from BYG here in Nottingham talked to us about digital learning. They wanted a video which shows off the benefits and advantages of learning online or with new technology.

Highlight how effective it can be.

Would need to identify all the different learning technologies, and then also point out which audience specific demographics could utilise each learning style.

e.g: Using virtual reality to be walked through a procedure for something and being about to look at it from all angles. Something that could be used to show oil drilling workers how to deal with a specific problem, or a car mechanic understand how to take a tricky part of a specific car apart, and what tools he would need to do that.

The possibilities are almost endless! (Virtual reality, online videos, online tutors…)

Around a 90 seconds animation to raise awareness of what digital learning is, and why its so effective at enhancing learning in the future.

Target audience is ‘Generation C’ – the Youtube generation.

Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of millennials are made up of Gen C, YouTube’s core (though by no means only) audience. [2]

  • 85% of Gen C relies on peer approvals for buying decisions
  • Gen C sets the trends and determines what’s going to be popular next, with an influence that accounts for $500bn of spending a year in the US alone
  • Social interactions give Gen C its sense of self. They are what they share, like, +1, comment on, and retweet… 88% of Gen C has a social profile, with 65% updating it daily
  • Gen C doesn’t watch TV much, preferring internet video channels.
  • Gen C eats, sleeps, and breathes the internet across devices. Literally… 91% of Gen C sleeps next to a smartphone
  • 80% of Gen C with a smartphone watch YouTube
  • 39% aren’t opposed to ads when they are relevant

The above study highlights exactly how many people use the internet today, and why it is so important for business to tap into that audience.

[2] https://www.thinkwithgoogle.com/intl/en-gb/research-studies/introducing-gen-c-the-youtube-generation.html

Child Constipation – MRI

Nottingham digestive diseases Centre, University of Nottingham.

Dr Kathryn Murray spoke to us about the work she has been doing with developing new technology to deal with this health problem. She and her colleagues have been developing new, smaller markers, and making the procedure safer and more comfortable for the patients – by instead of taking multiple unsafe x-rays (on pregnant women and children) they have developed a system for using the MRI scanner which has basically no known adverse side affects to usage.

The video should show the procedure – from swallowing pills to the MRI scan, and what that entails. As MRI scanners are big and can be very loud and scary for young people, the animation should prepare the patient for whats going to happen so there are no surprises.  The voice over, narration should be members of the YPAG that assisted with the project.

Homecare – Fosse Health Care

This company provides domiciliary care (home-care) for the elderly and vulnerable adults in the community. Helping with daily tasks like shopping and cleaning, to things like washing and medication, managing finances.

The service aims to allow people to stay semi-independent in their own homes.

People are often wary of having a stranger come into their home, so this animation is partly to reassure people, and see the benefits of having someone there to help you. The population is aging and often doesn’t need to go into care homes, this video should promote their independence, and how the service will allow them to stay in their own home longer where they will have a much better quality of life.

This service also reduces the risk of unnecessary visits to hospital, as each service user has a tailor made plan to help them where they need it.

No more than a minute of animation.

Quick Research

I just wanted to quickly post some styles of animation that came to mind when we were being given the various presentations. There was also another couple of briefs, a Chinese company wanting designs, and also a reggae artist looking for animators to complete his music video vision. I’ve left these out anyway, and i’m focusing more on the other briefs.

Bupa adverts

I really like the simple effective style of these adverts. The characters are just coloured balls with only one stand out feature. The man has a moustache, the woman a handbag, the kid some hair and the doctor has glasses, and occasionally a clipboard. Their movement is simplistic and yet it works. I would say these types of adverts do a good job of being accessible to everyone.

Dumb ways to die

Similar in style to the above adverts. Simple characters (although slightly more complex than the bupa shapes) and simple animation. With nearly 150 Million views on Youtube, this video shows the popularity of the humour, and its reach to a large demographic.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s