Here’s the quick Fosse short i produced a couple of weeks ago to get a feel for the type of thing we were doing. There’s an awful lot wrong with it, and the style is all off. It’s way too busy and the colours don’t work very well. But i wanted to make something to see how it looked, and to learn from it – and change things to look better! 😛
As we grow older we have more time to focus on the things we like.
But we also face tough choices to try and maintain our independence in our own home.
Home-care is a cost effective choice in which we help you where you want when you need it and how.
And enable you to continue to do the things you like, and enable you to focus on the things in life that matter the most
This was our initial dialogue. I’m not so sure as you get older you must accept your age will become a factor, even if its not in so many words. I don’t think it’s entirely necessary to say it’s cost-effective either, although it’s something the client ideally wants expressed in the advertisement, i can understand why you would put it in – maybe express that the service is high quality in the same breath, so people know its not cheaper because they’re cutting corners. Even the client admitted people are wary about letting strangers into their homes, naturally, so we want people to think feel that the people that are coming to their homes are good honest decent people. It’s a lot to consider when trying to get those sorts of ideas into the dialogue in the right way anyway. I don’t think that people who have to make the decision that they need to employ someone to assist them in their home are first and foremost worried about price. They might be savvy enough to shop around, but i think that the quality of the service, it’s usefulness (making the client realise they or someone they know needs this exact service) and how the business presents itself are the most important factors. So we should focus on telling them that in the adverts dialogue. I want to try and be more positive as I think that people respond better to that. There are too many adverts telling people they are old and need help because of that – when Fosse is a service available to anyone who needs any kind of help. Also i don’t think there’s enough dialogue there to fill the advert..
People are so important. Our families and friends, It’s the people in our lives we care about the most. Sometimes people need a little help to maintain their independence to live in their own home, that’s where Fosse Homecare can help!
Fosse Homecare is a service for absolutely anyone! Friendly and professional staff help you to create a tailor made plan to help in exactly the way you need, with anything from personal care, to medication assistance, domestic support, night care, appointment support, meal preparation and shopping, even just basic companionship, we want to help you live the way you want to!
People are so important. And everyone should be able to live the way they want to, Fosse Homecare is an easy and affordable way to get the support you and your family need, and help you get the most out of life!
Fosse Healthcare doesn’t really seem to have a slogan, not one for the specific Homecare anyway (not on the website – will have to ask the client next time we correspond, but they haven’t mentioned one and i’m going to assume they would have told us if there was one they wanted) so i thought i would have a look at making one.
“We’re here if you need us”
“Get the most out of life”
What Makes a Great Slogan?
- It’s memorable.
Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.
- It includes a key benefit.
Ever heard the marketing advice, “Sell the sizzle, not the steak”? It means sell the benefits, not the features — which applies perfectly to slogans. A great slogan makes a company or product’s benefits clear to the audience.
- It differentiates the brand.
- It imparts positive feelings about the brand.
The best taglines use words that are positive and upbeat. For example, Reese’s Peanut Butter Cups’ slogan, “Two great tastes that taste great together,” gives the audience good feelings about Reese’s. 
 http://money.howstuffworks.com/ad-slogan2.htm & https://blog.hubspot.com/blog/tabid/6307/bid/33535/10-companies-that-totally-nailed-their-taglines.aspx#sm.00001m6whfmhc2d9upybzzhenxqjb
* * *
The music i’m using at the moment is called carefree, I found it on the YouTube audio library and it fits the tone of the animation so its what i am going to work with at the moment. The music has to be uplifting and the dialogue will be spoken over the top and i think this song does that well. The full song length is over three minutes, so i will trim it down to the right length once I’ve got the dialogue and everything together.
A couple of things I’ve been working on to get this animation done –
At the moment there is no discernible narrative in the animation. For various reasons i think its best to keep it as simple as possible. The animated characters should enhance the dialogue. A painted style with loads of depth to the characters, they should stand out from the background. I wanted to make the background simple and not overly colourful, I think that this test showed that the style sort of worked, better in some shots than others.
The animation basically shows the woman in her house, and then the Fosse worker shows up with shopping and then performs various tasks. I quickly animated the Fosse worker characters mouth moving to see how it looks, to try and give the footage the feel that it was more real, and more personal – as if we are just getting glimpses into their lives. I’m not sure if it works to be honest, but i need to get the recorded dialogue over the top and it will give a better picture. Also the Fosse characters expression looks a bit funny so it will be redone if i do think it’s something that would work.
When i last spoke to my team they told me that the client wanted the characters to focus more on stuff in the home, rather than out and about, in the garden or wherever. So I’ve had to take that into consideration when thinking of the sorts of things the Fosse worker helps with.
It is important to display visually the sorts of things that are available for the clients, but I think it’s important not to make it look like a maid service or something – I have to make sure that the client is represented appropriately with the advertisement. Also the dialogue covers some of that problem by mentioning the main things that people should be attracted to about using Fosse Homecare.
I actually think that the style generally works. I just have to finish it all off properly and it should be alright.
This style has a lot more going on, and maybe doesn’t flow as well – the animation doesn’t all look like its the same style, causing some problems. I also think, although i quite like it, the muggy greeny browny sort of colour theme isn’t the best or most attractive, and i don’t think the client would be in love with it either. So lot’s of things to think about..